The idea for the bike was born in 2009 by a mixed group of multi-disciplinary product developers from Inoda+Sveje as coordinators / designers and IPU Product development as partner in concept / technology, we all had a will to implement technology in common objects that has so far been neglected.
We held several meetings to figure out in what field best to make a change, and how best to make our change noticeable.
This led to the idea of a contemporary bike and later the decision the use a competition as launchpad, Seoul Cycle Design Competition, which we later won among +3000 participants.

The jury was among others made up of:

  • Park Jongsuh, chairman
  • Mark Sanders
  • Ger Peeters
  • Dan FormosaRalph Wiegmann
  • Birgit Lohmann
  • Bjarke Ingels
  • Frederick Rickmann


The reason to make a bike with electrical transmission but not necessary with a battery (this is an option) was to give the consumer the possibility to go “100 % clean”, of course you would have to be Pro-rider to create 500 Watt, but what you allready do on your ordinary bike will be okay, too.

In collaboration with Technical advisers and feasibility catalysts:

IPU Product Development
Specialist model-maker: Maiero Ivano SNC

The Grand Price in Seoul Cycle Design Competition 2010